Solutions / 05

Know what people
actually did.

Analytics is the layer that makes the other four make sense. Without it a crash is just a crash and a churned user is just a number. Deckhand instruments the events that matter and keeps the schema clean.

Flat fee per app. If you are not set up in 48 hours, your first month is free.

Activation funnelLive
Installed10,000
Opened8,200
Onboarding step 25,500
1 in 3 lost here
Saw paywall3,100
Paid900
Tracking every step from install to payment.
Connects to
PostHogMixpanelAmplitudeFirebase AnalyticsGA4SegmentAppsFlyer
The problem

Most apps track everything and learn nothing

Analytics is either not installed, or installed with event names so inconsistent that no funnel can be trusted.

Nothing instrumented

The app ships with install counts and nothing else, so every question about behaviour is unanswerable.

Messy event names

Four spellings of the same action means your funnel is quietly wrong and nobody notices for months.

Numbers with no story

A dashboard full of charts that never becomes a decision about what to change this week.

How we do it

From install counts to answers

Agents do the repetitive work. A person on our side does the judgement. You are told which is which, every time.

Agent

Instruments what matters

Deckhand reads your app, works out the screens and actions that define your funnel, and tracks those in PostHog or Amplitude. Not everything, just what answers questions.

Agent

Keeps the schema clean

One name per event, consistent properties, no duplicates. This is the part that decays fastest, so it gets fixed continuously rather than once.

Agent

Joins it to the rest

Your events become the connective tissue: which users hit the crash, which saw the paywall, which never came back.

A person

Writes the weekly read

Someone on our team reads the week's data and writes you one paragraph about the single thing worth changing. Not a report you have to interpret yourself.

You

Decide what changes

Every recommendation says what we expect to happen. You choose whether we ship it.

A person writes the weekly read

The hard part of analytics is not collecting data, it is deciding what one number means this week. Every Monday a person on our team reads your funnel, your crashes and your revenue together and writes you a paragraph. Not a dashboard link.

What's included

The layer that makes the other four work

Event instrumentation for the screens and actions that define your funnel
Clean schema one name per event, maintained continuously
Funnel tracking from install through activation to paid
Cohort retention day 1, day 7 and day 30, tracked from the start
Attribution through AppsFlyer, so you know which channel pays back
Cross-tool joins so events connect to crashes and revenue
Weekly written read one paragraph on the one thing worth changing
Change measurement so every fix is verified rather than assumed
Why it works

Analytics on its own is just charts

Every app already has a dashboard nobody opens. What is missing is something that reads the numbers next to your crashes and your revenue and tells you which single change is worth making this week.

Find out what is actually happening

We're onboarding a small first group. Tell us about your app and we'll set it up with you.

Flat fee per app. If you are not set up in 48 hours, your first month is free.